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Archive for December, 2015

Toy Story

Thursday, December 3rd, 2015

‘A first year at Characterwise’

In March this year Zepho (unit 30) launched their CharacterWise website, , a place where customers can shop for gifts and toys that features popular brands and characters. The ‘Me to You’ range makes up a large part of their inventory and is particularly popular during the year’s big occasions like Valentine’s and Mother’s Day. Zepho’s portfolio of character brands also includes movie favourites like Disney’s ‘Frozen’ and ‘Despicable Me’ and they hope to continue adding to these in 2016. The new website was designed to make it easy to navigate, as they appreciate not everyone shops in the same way. If someone is looking for something specific like a gift for a friend that’s under £10 then they can quickly find this using the Present Finder feature. Equally, if they just want to check out the full range of Peppa Pig for inspiration, then they can reach it in no more than one click.

As with any new website, continued growth and improvement is key. Over the last 3 months they’ve added a Live Chat bar, loyalty reward point system and a more advanced checkout process. They’re also in the process of becoming a Google Certified Shop and now have over 250 5-star reviews. With so much positive feedback from delighted customers, the company has built a great foundation and will hopefully acquire more brands and product types to increase their appeal still further.

The Characterwise web-site hosts lots of on-line competitions and promotions.Expect to see lots more over the next few months, like this one which ends in just two weeks!